The Buying Process and Your About Page
In the last article I wrote, entitled The Fundamentals of Starting Your Own Blog Based Pay For Access Community, I introduced you to something called the Buying Process.
The buying process must be activated in order to sell the benefits of your blogs topic to a target group of people. You have to sell the benefit of your your blogs topic to a target audience before you can be truly be successful at selling anything else.
Once you have established what solution benefit your target audience will obtain from reading your blog then you will have the foundation you need to sell access to a pay for access community membership site in the future.
Now here is a concept that I want you to understand, the implementation and the activation of the buying process is the foundational frame work in which all your blogs business development activities should come from.
In other words, the buying process is the ‘thing’ that must set the tone on how you develop your blogs core information pages because your blog core information pages is what people read to assess if the topic you write about will provide them with something that they want.
Do you remember what Darren Rowse taught us?
The About page is single most important page on a blog.
Therefore you should use your About page to activate the buying process so that potential blog readers can immediately know how your blog will work to help them.
What are you selling on your About page?
You are selling the benefit of your ideas, you want people to buy into the fact that you can help them solve a problem.
The benefit ideas that come out of your blog must be sold in the same way that you will sell an affiliate product or service.
The act of selling the benefit ideas of your blog is where most bloggers have difficulty. You have to sell the thoughts of your blog first then after the benefit idea is made clear then you can sell the benefits of your recommended products/services.
The fact that a blog is a media platform means that everything is based on a psychological and emotional communication between you and your blog readers. Its a mind thing and you must plant a seed in your readers mind and then provide a steady flow of information so that your ideas will take root into their psyche.
Once people believe that your blog is a good tool to help them solve a problem and the ideas of your blog take root in the mind and heart of your blog readers then you will have a chance at selling the benefits of your community site.
In order to plant idea seeds into the minds of your blog reader you must use the buying process. You have to make people buy your ideas.
And to sell your ideas, you should start with your About Page.
Once the benefit idea of your blog is clearly defined, you must establish a firm foundation by producing a steady flow of articles and other forms of media that will clarify ideas that surrounds your blogs topic.
Once you establish you benefit idea with content then you must use interaction on your blog with blog readers so that your blog readers can come to a logical conclusion that you as the blog creator are the only person that can get them to solve a certain problem.
That is how the buying process is supposed to work on a blog.
I don’t want to scare by using the term
-
planting an idea seed
because it is not a bad thing especially if you are providing positive solutions for a group.
Here is the truth of the matter.
A media outlet is designed to
-
plant idea seeds
. A media outlet is a psychological and emotional tool and it is designed to garner influence over people and when you couple the power of a media platform with the buying process then the concept of an idea seed is just a logical conclusion of the niche you are in.
In conclusion, to get the ball rolling, to set up the foundation of your blog in order to sell in the future the benefits of a pay for access community, you should re write your About page in a way that triggers the buying process.
On your About page you job is to get a target audience to recognize the need to read your content.
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Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.