The Fundamentals of Starting Your Own Blog Based Pay For Access Community

If you blog about a topic then you are in a prime position to cultivate a pay for access community here is why:

The Logic

Blog are part of the social media realm
People that go online desire education, fun and social interaction
Blog readers form attachments to the blog creator
Blogs offer a 2 way communication system that connects the blog creator with their blog readers.
Blogs are designed to get people to rally around an idea or a body of information.
Blogs also follow a one à many communication style
The mechanics of a blog can be used to put the blog creator into a strong leadership position.
Blog software is very pliable. A blog can be manipulated to host almost any kind of media content.Audio Video Text Live Broadcasts Live Chatting Community Forums
Blogs can make money in a diverse amount of ways
Blogs can offer both free and fee to access content.
Blogs are considered to be a global phenomenon that has hit the media mainstream.
Blogs can be used to teach and entertain large groups.
Blogs are a medium that can be used to get very close to people.

How To Get Started

The process of setting a pay for access social network community involves several steps:

First Step:

You have got to get people to recognize the value of the information that you produce on your blog. You got to sell your blogs topic idea.

To get people to recognize the value of the information you produce or to sell your blogs topic idea, you have to know what kind of information people will “buy” or go after and here is the secret answer:

People buy personalized information solutions. People are attracted to information that will solve a specific problem and that means that you must attach a target audience to your blogs topic.

Why You Need A Target

Here is what I have learned while doing in my research about online communites and how to make money with blogs, people will buy all sorts of things but in order to get people to buy stuff, you have got to trigger the buying process.

The Buying Process is a social scientific formula that outlines the steps tha people go through when they are prompted to buy something.

Step One – Need/Want Recognition
Step Two – Information Search
Step Three – Evaluation
Step Four ­- Purchase
Step Five – Post Purchase Anxiety

People buy things in 5 predictable steps and in order to trigger the buying process in people they will first have to recognize value of the information your produce.

Therefore if you want to make money with an online community the first thing you must do is get people to recognize the importance of the body of ideas.

In other words you have to first sell the benefits of your blogs information first before you can sell the benefits of a pay for access community.

You have to use your blogs as the platform to sell to access to your community because you community must be a well defined organization with a purpose and your blog is the tool that you will use to define the purpose of your community.

But here is the thing, in order to trigger the buying process so that people will recognize the value of your blogs content, you will have to attach your blogs body of ideas to a social group because people are only happy to buy personal solutions.

Here is something else I learned about the buying habits of people. People are happy to buy only three things in life.

Products and Services that will take care of a basic need, such as food, clothing, shelter and cell phone.

Products and Services that will solve a personal problem, such as weight loss advice, how to start prevent your man from cheating, plastic surgery.

Products and Services that will make them feel good; such as music cds, dvds, family vacation etc.

Therefore in order to set the foundation to sell the benefits of your social network, you will have to package your blogs information to be a service that will provide a personal solutions and that is the logic behind the need to identify a target audience to make your blogs body of information to.

How To Identify Your Ideal Target Audience?

To identify your ideal target audience, you must create a description of a social group that can be empowered by the information your produce on your blog. The social group that you define must be able to relate to your personal perceptions regarding the topic your write about.

Are you following me?

Your first step in setting up your blog to make money with a social network site is to sell the benefits of your blogs information to a target audience, so that you can use the right marketing messages to trigger the buying process and the only way that you can trigger the buying process is to package your blog to be an information service that will solve personal problems.

If you are going t solve personal problems that means you will have to have a target audience and in order to define your ideal target audience you must identify a social group that you can align yourself with.

So here is an exercise for you to do, I want you to identify a social group that can use your information to solve a problem and then please identify your social group by posting a comment to this post.

If you are having difficulty with doing this don’t worry because I will posting a how to article on the best way to identify a social group soon.

Related posts:

1. Tutorial: How To Identify Your Ideal Target Audience (Part 1)
2. The Buying Process and Your About Page
3. How Would You Set This Up?
4. Understand The Concept Of Social Community Software
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